Here's what's actually happening on your roof when NuRoof is applied — explained properly, with plain-language comparisons for anyone who isn't a chemist. We're not either — we just apply this stuff for a living and had to understand it the same way you're about to.
Most sealants — silicone, acrylic, soybean-oil blends — form a thin film that sits on top of the shingle, like a layer of paint or wax. It can look good for a season or two, then UV light, foot traffic, and weather cause it to crack, yellow, or flake off.
GoNano's NuRoof particles are measured in nanometers — thousands of times smaller than a human hair. That's small enough to actually work down into the asphalt's own microscopic pore structure and bond there, instead of coating over it.
Think of an old wooden deck. You can paint over it — which looks fine until the paint peels — or you can use a penetrating wood oil that soaks into the grain and protects it from the inside. NuRoof is the second kind of product, applied to your shingles instead of your deck.
Particle-size comparison, GoNano vs. traditional silicone and acrylic sealants. Source: GoNano.
Every asphalt shingle is covered in microscopic pores — too small to see, but real. Traditional acrylic and silicone sealant molecules are simply too large to fit into those pores. They pool on top instead, the way a bead of water sits on a freshly waxed car hood instead of soaking into the paint.
NuRoof's particles are small enough to pass into the pore itself and bond there chemically, which is the mechanical reason it can restore flexibility and reduce granule loss from the inside — instead of just changing how the surface looks.
It's the same reason a beach ball can't fit through a keyhole but sand can. Traditional sealants are the beach ball. NuRoof's nano-particles are small enough to be the sand.
This is the actual mechanical process — not marketing language, just what physically happens to the shingle.
The treatment is sprayed on evenly across the roof and immediately begins working its way into the asphalt through its pore structure.
Like a dry sponge soaking up water — it doesn't just get wet on top, it pulls the liquid all the way through itself.
Once inside, the treatment bonds chemically with the asphalt and the mineral granules embedded in it.
Similar to how a conditioner works into leather to keep it supple instead of cracking — the material itself becomes more flexible, not just shinier.
Over the following weeks, the shingle's condition visibly and measurably improves as the treatment fully cures.
Think of it less like a fresh coat of paint and more like your shingles getting their original oils back — the way leather boots look and perform better after being properly reconditioned instead of just polished.
A quick look at the treatment itself — what it does to the shingle and why it holds up.
Watch on YouTube →
You'll see impact-resistance classes mentioned a lot on this site. Here's what they actually are, in plain terms, so the number means something instead of just sounding impressive.
Roofing impact resistance is measured with a standardized test: steel balls of increasing size are dropped onto a shingle from a set height to simulate hail, and the shingle is rated by the largest impact it survives without cracking or splitting. Class 1 is the lowest rating; Class 4 is the highest and toughest.
A single coat of NuRoof typically lifts a roof from Class 1 to Class 3, or Class 2 to Class 4. Our double-coat system is capable of taking a Class 1 roof all the way to Class 4. In plain terms: the difference between a roof that dents and cracks under hail and one that shrugs it off. Many home insurance providers also recognize impact-resistant roofing with policy benefits — it's worth asking yours what a higher class could mean for your premium.
Forget the chemistry for a second. This is the payoff:
A higher impact class means the next storm is a non-event, not a claim.
A treatment runs a fraction of a reroof — that difference goes back in your pocket.
No curling, no streaking, no patchy discoloration.
A real warranty and real technical data sheets back the job.
We'd be skeptical too if a stranger told us a spray-on treatment could add a decade or two to a roof. Here's what we'd point to instead of just asking you to take our word for it:
NuRoof isn't a cosmetic coating — it's a molecular treatment that bonds into the asphalt, which is why it doesn't peel like a surface sealant.
GoNano publishes technical data sheets for every product with specific, product-by-product performance figures — not vague marketing claims.
We turn down jobs where the roof deck is compromised. A treatment that "works on anything" is exactly what you should be skeptical of.
Bring your questions to the assessment. We'd rather explain the science in person than dodge it.